Ever since personal timekeepers were made available, a myriad of styles of pocket watches, wristwatches and every possible form of wearable timepieces have been sold. As the technology stream integrated time devices for every life aspect, the once commonly ”watched” left wrist threatened to become obsolete. The handheld cell phone loomed as a permanent watch-ender. We are now seeing time-bearing devices regaining in popularity as wearable fashion accessories. Rolex, Omega, Timex Fossil and Swatch have long-dominated the market, but those days are over, as many impressive new watch brands emerge.

“Time” Changes–Men’s Watches
Even Kickstarter now features many brands with moderate pricing, each offering unique functions concealed within high-class detailing. Several of these brands are already established in the elite market, with average pricing that precludes a mass invasion.

Men’s Brick-and-Mortar Watches
In stores, new affordable luxury is booming, with brands like Uniform Wares, with its dressy, minimalist 251 Series in satin-finish gold-coloured stainless steel, the sporty Swatch XXSpeed and the Links of London watch featuring a white face with yellow gold-plated case and leather strap. Several distinctive designs from Fossil and Citizen are flying out of the cases and onto the wrists of the best-dressed men of 2015.

Wow-Factor Women’s Watches
After an impressive design investment of 2500 hrs., the Graff Floral Tourbillon features a cage between 5 and 6 o’clock, complemented by a 3-sapphired flowers on the dial. The hour and minute hands are beautifully petal-shaped. Blancpain Day Night features a mother of pearl dial that rotates daily. 50 yellow sapphires on the sun and 50 diamonds on the moon with an extra 14 diamonds “starring” the night sky. Jaquet Droz Lady 8 Flower’s mechanical automation of a blossoming flower is complemented by gorgeous detailing of a translucent red butterfly, a smaller upper sapphire crystal dome over an enameled lotus flower, activated by a push-button that opens it to reveal a diamond pistil. For a mere $745, 500, you could be checking the time on your De Grisogono Ruby Grappoli. There will be only 5 of these, so act now, to get yours! It’s stunning array of gems include a snow set dial to briolette-cut rubies surrounding the case that feely move, like flower petals.

Real-World Women’s Watches
Women with regular lives and regular jobs need to know the time, probably even more so than the elite, and thankfully there are many fantastic choices that are as affordable as they are beautiful. Belgian’s Komono distinctive watches lineup includes monochromatic richly shaded faces and bands. Skagen’s hottest releases include trendy metal meshed bands and richly toned faces rims and details. Timex watches’ styling choices include polka dot designed straps. One’s luxe monochromatic black-taupe design, offers styling that defies its low price. Asos has revealed many styles with first class trending for women of 2015.